Trademark/Brand Strategy

 

      What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the similar color and taste. Why does someone choose one over the other?

 

     The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how those consumers connect and associate with the brand.

 

     In marketing and sales of products and services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.

 

    Our trademark lawyers are experts in protecting their clients’ valuable trademarks and domain names, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting, and securing trademark registrations both in the U.S. and internationally, availability analysis, all sizes of portfolio development, acquisition and monetization, protection, enforcement, licensing, anti-counterfeiting, and anti-piracy, both in the U.S. and abroad. When necessary, we aggressively protect our clients’ valuable trademarks in U.S. and state courts, around the world using our extensive network of foreign counsel, and in trademark cancellation and opposition proceedings, domain name arbitrations, seizures proceedings, and dispute resolutions in the U.S. Patent and Trademark Office, World Intellectual Property Organization, and International Trade Commission.

 

    Let us help you identify, protect, and expand your brands and their success.

 

Trade Secrets

 

     Trade Secret law is an area of intellectual property law that is covered by federal law, as well as the various states’ law. It requires a law firm with experience in the variances, especially for businesses that operate in interstate commerce.

 

     As a leading IP firm, we have experience handling complex trade secret litigation in most jurisdictions around the country and internationally. Our attorneys know the right way to protect and fight for a client’s rights and interests. We are your top resource for trade secret litigation, transactions, and counsel.